Osama Hassan

Media Executive

 Developed and executed digital marketing strategies across platforms, including Google Ads, Facebook, and Instagram.  Conducted keyword research and implemented SEO best practices to improve website visibility and performance.  Managed advertising budgets and optimized campaigns to ensure effective use of resources.  Collaborated with content creators to produce engaging and audience-specific content for social media and websites.  Built and maintained relationships with influencers, coordinating campaigns to enhance brand awareness and audience engagement.  Prepared detailed social media platform insights reports, analyzing performance metrics to inform strategic adjustments.  Utilized tools like Google Analytics and Facebook Insights to monitor campaign performance and provide actionable recommendations.  Monitored market trends and competitors' activities to adapt strategies and maintain relevance.  Created and managed social media content calendars to ensure consistent brand voice and messaging.  Delivered comprehensive reports to management on campaign outcomes, audience behavior, and optimization opportunities.  Developed and executed marketing plans for flyer and leaflet distribution.  Reviewed and refined flyer designs in Arabic & English before sending to the graphics team.  Coordinated with the agency for PHI Video screen selection and placement.  Created engaging captions for Al Khaleej Times, UAE Barq, YouTube, and Always On campaigns.  Prepared WhatsApp and SMS scripts and links, managing the approval and dispatch process.  Managed all campaign links for E-commerce, Corporate Website, SMS, WhatsApp, and social media.  Monitored and optimized Google Ads, Meta campaigns, and Google My Business verification.  Protected business listings from unauthorized claims and hacking attempts.  Monitored and responded to Google reviews, preparing reports for customer sentiment analysis.  Created hidden links for loyalty programs and e-commerce promotions.  Selected and managed influencer partnerships, ensuring strong campaign performance.  Followed up with SEO agencies and advised on Wikipedia updates in Arabic & English.  Generated dynamic and deep links for campaigns, optimizing digital engagement.  Reviewed agency contracts and managed renewal dates to maintain strategic partnerships.  Published PDF flyers on mobile apps and coordinated flyer printing and distribution.  Prepared tenders for marketing agencies and managed contract negotiations.  Wrote and submitted radio ad scripts in English, Arabic, and Hindi.  Updated corporate website content and coordinated shop updates with relevant departments.  Ensured quality control by reviewing scripts and influencer content before publishing.

• Developed and executed digital marketing strategies across platforms, including Google Ads, Facebook, and Instagram.
• Conducted keyword research and implemented SEO best practices to improve website visibility and performance.
• Managed advertising budgets and optimized campaigns to ensure effective use of resources.
• Collaborated with content creators to produce engaging and audience-specific content for social media and websites.
• Built and maintained relationships with influencers, coordinating campaigns to enhance brand awareness and audience engagement.